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Generation Z: Addicts of Digital Dopamine

Generation Z: Addicts of Digital Dopamine focuses on the generation that has been surrounded by data. The discourse of Generation Z is clouded by differing opinions, limited research and contradicting statements. We currently live in a society that is relentlessly throwing information at us, adding to the already confusing and inconsistent concept of Generation Z. Through deconstructing and analysing this information this illustrative publication replaces the communication barriers evident in the discourse and mobilises the research and data. Much like the discourse itself, on the surface it appears optimistic, yet, when explored further it reveals a negative and bleak reality.